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CONTENT MARKETING
DRAFT - GRAFFITI
Partnered with Dallas artists to paint giant graffiti portraits of top prospects
Content was shared across owned social receiving 10M+ Organic Impressions
Articles with USA Today, CBS Sports and local news provided Earned Media
TNF PRESENTS
Weekly campaign outperformed similar content by 250%
The first episode resulted in 4M+ Organic Impressions on Facebook alone
The series received earned media through local news and broadcast affiliates
WHAT YOU DIDN'T KNOW
An introduction of the new stars of the NFL from the people who know them best
The campaign provided 10M+ Organic Impressions, with driving tune-in to NFLN
Match-ups from this campaign were up an average of 12% against ratings estimates
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